In a recent blogpost we shared our story - from losing bitcoin at Mt. Gox to building self-custodial trading software on Bitcoin. Our story lead us to be true believers in Bitcoin. We thrive for building trading solutions on Bitcoin that are as secure as Bitcoin itself.
In this post we present our core values. These values define who we are and how we are building 10101:
Always live up to "Not your keys, not your coins"
Our solution is only as good as its verifiability
User experience informs all our decisions
Have fun! Deliver
Innovate, not re-invent
Always live up to "Not your keys, not your coins"
We have been burnt by powerful middlemen before, and we don't want this to happen to anybody else. We build self-custodial trading solutions to empower our users. It's key that our users always stay in control of their keys. This is non-negotiable; there is no compromise.
We build protocols that are secure and fair for all participants. This requires understanding of incentives, cryptographic protocols and a high level of integrity.
Our solution is only as good as its verifiability
All our protocol code must be open source. We produce high quality code, which is essential to allow others to read and verify. It has to be completely transparent how the app works and what the boundaries of our protocols are.
Open code is not enough. We educate our users, helping them to understand and trust our applications and protocols. For this we produce documentation and educational material accessible to all users. We strive to bring an understanding of self-sovereignty to everybody.
User experience informs all our decisions
"Expertise is no excuse for bad design" - Jared Spool
Self-custody is a bit like security. It is like a second layer of skin: necessary, but often goes unnoticed. You don't think about it - until it's too late.
Self-custodial protocols can be very complex. But that complexity should not be user-facing. We are committed to building software that fulfills our users' needs seamlessly, regardless of how technical or complex the subject may be.
Have fun! Deliver
At 10101 we all have a great sense of humor - and we like to share that with others. Those who have met us know that we don't take ourselves too seriously, and we are proud of that. Our good spirits and passion have inspired the product in multiple ways.
Building self-custodial financial applications requires precision and integrity. We believe in the power of self-custodial trading and are convinced that it will revolutionize the world.
Talk is cheap, but becomes costly when not followed by action. So we deliver and we stand by it.
Innovate, not re-invent
Don't just copy from others, make it better.
Don't just make it better, create a revolution.
✌️ The 10101 team - arrived at the moon, started building